Specified in the plugin.xml of the branding plugin. -product org.eclipse.epp.package.java.product --launcher.defaultAction openFile --launcher.XXMaxPermSize 256M -Dosgi.requiredJavaVersion=1.6 -Xms40m -Xmx512m -XX:MaxPermSize=256m -XstartOnFirstThread -Dorg.eclipse.swt.internal.carbon.smallFonts -XX:MaxPermSize=256m org.eclipse.jdt.launching.JRE_CONTAINER/org.eclipse.jdt.internal.debug.ui.launcher.StandardVMType/J2SE-1.5 org.eclipse.jdt.launching.JRE_CONTAINER/org.eclipse.jdt.internal.debug.ui.launcher.StandardVMType/J2SE-1.5 org.eclipse.jdt.launching.JRE_CONTAINER/org.eclipse.jdt.internal.debug.ui.launcher.StandardVMType/J2SE-1.5 org.eclipse.jdt.launching.JRE_CONTAINER/org.eclipse.jdt.internal.debug.ui.launcher.StandardVMType/J2SE-1.5